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Lou Gerstner implemented several innovative strategies to save IBM from near-collapse. One of the key decisions was to cut prices, which, although led to a short-term decline in revenue, ensured the long-term future of the business. He also continued the investment in Complementary Metal-Oxide-Semiconductor (CMOS) technology, a decision that was made before his arrival but proved crucial in protecting IBM. Additionally, Gerstner tackled outdated organizational structures and reinvigorated the company, as suggested by the book's description.
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Many credit this pair of decisions – cutting prices and investing in CMOS – with protecting IBM through their near-collapse. Though the choice to invest in CMOS was made before Gerstner's arrival, his decision to lower prices and weather a short-term decline in revenue ensured the long-term future of the business.
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Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Gerstner’s playbook on how to reinvigorate a quickly...
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