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Methods of Persuasion" provides valuable insights into how psychology can be used to influence behavior, which has been applied in mobile application development. One key strategy is the use of "momentum drivers", such as reminders or special offers, to sustain user interest and engagement. The goal is to make the application a part of the user's daily routine, creating a subconscious habit. This is achieved by repeatedly exposing people to the product or message, thereby building momentum and sustainability.
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Mobile applications use "momentum drivers" by sending reminders or special offers. Application developers understand that to sustain user's interest, they must engage end users frequently and in innovative ways. The goal is to make the application a part of the end user's day-to-day routine by creating a subconscious habit. The key to momentum and sustainability is to expose people over and over to the product or message.
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Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of...
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