Question
The book "Good Strategy, Bad Strategy" suggests that deregulation can have a significant impact on competitors. It can enable previously stretched competitors to become more involved with profit-making. However, it also implies that deregulation can lead to increased competition, which may result in a shift in industry dynamics. Incumbent companies may resist these changes. The book also introduces the concept of "attractor states", which provide a sense of direction for the future evolution of an industry, but these might not come to be.
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Raise fixed costs: the simplest form of transition is triggered by a substantial increase in fixed costs, such as when traditional pistons were replaced by more advanced jet engines, which leaves but a few competitors left able to pay for the added cost Deregulation: this can enable previously stretched competitors to become more involved with profit-making Predictable biases: biases include an inability to predict a dip in sales after continuously rising all-time highs; an overprediction of current companies and business models; and the advice from consultants and analysts that businesses should copy whatever the current largest player does Incumbent responses: expect resistance from incumbent companies when dynamics start to shift Attractor states: this provides a sense of direction for the future evolution of an industry, but such attractor states might not come to be.
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