What is meant by 'selective phase' in the brainstorming process?

The 'selective phase' in the brainstorming process, also known as convergent thinking, is the stage where logic and critical thinking are applied to narrow down the collection of ideas generated in the divergent phase into only the practical few. It is a focusing phase where quality matters more than quantity.

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Divergent thinking is also known as the generative or flaring phase. At this point, let your imagination flow, anything goes. This is when quantity matters more than quality. Once enough ideas have been collected, we then transition into convergent thinking, also known as the selective or focusing phase. This is when hard cold logic and critical thinking reign supreme. Use this occasion to narrow down the collection of ideas into only the practical few. In fact, this interplay between divergent and convergent thinking has taken up a critical role in product discovery, with an emphasis on rapid iterations.

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Brainstorming Techniques

How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s ...

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