The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to see a large, but often overlooked, market. It refers to the poorest of the poor in the world's economic structure, those with the least wealth. In business, it is used to identify and serve this untapped market. Companies can develop cost-effective products and services to meet the needs of this segment, thereby not only generating profits but also contributing to poverty alleviation.
Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you...
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