What is the Bottom of the Pyramid (BOP) and how is it used in business?

The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to see a large, but often overlooked, market. It refers to the poorest of the poor in the world's economic structure, those with the least wealth. In business, it is used to identify and serve this untapped market. Companies can develop cost-effective products and services to meet the needs of this segment, thereby not only generating profits but also contributing to poverty alleviation.

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This deck includes the following business strategy frameworks: Offshoring Strategy Framework, Cradle to Cradle (C2C), Disruptive Innovation, Economic Value Added (EVA), Bass Diffusion Model, DuPont Analysis, Stage-Gate Model, CYNEFIN Framework, 8D Process, Innovative Cycle, Organizational Configuration, Focus-Energy Matrix, Schein's Three Levels of Culture, Architecture Development Method (ADM), Trompenaars' Dimensions, Risk-Reward Analysis, SMART Targets, Investment Stages, , Compensation Model, CAGE Distance Framework, Belbin's Team Roles, Competing Values Framework (CVF), ADL Matrix, Generic Strategies, Bottom of the Pyramid (BOP), Core Quality Quadrant, Seven Levels of Sustainability, BOP Framework, Two-Factor Theory, Balancing Transparency, DMIS Model, Total Perceived Service Quality, Identity and Image (Birkigt/Stadler), Kotter's 8 Step Change, MDA Framework, Business Process Management (BPM), Cialdini's Seven Principles, Model of Entrepreneurship, Gain Sharing, Elaboration Like...

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Business Strategies and Frameworks (Part 2)

Follow up to the first part of our Business Strategies and Frameworks compilation, part 2 offers you some of the most useful and popular business stra...

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