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The concept of 'getting naked' in business, as discussed in the book 'Getting Naked', refers to a business model where vulnerability, transparency, and honesty are valued. It's about showing your true self to your clients, admitting your mistakes, and not being afraid to say 'I don't know'. This approach helps in building trust and long-lasting relationships with clients. It's about putting the client's needs first, even if it means risking a business opportunity.
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Tell The Kind Truth -- When a consultant has to deliver a difficult message, it is best to be kind, using respect and empathy for the client versus being blunt and all business. In the case of having to inform a CEO that he should demote his son, a consultant doesn't want his client to shoot the messenger. Instead, they find that using tact goes a long way in preserving the relationship.
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When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...
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