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The Girl Effect is a global campaign initiated by Nike in partnership with the United Nations and other corporations. The initiative aims to break the cycles of poverty in the poorest parts of the world by focusing on young girls, who are often the most vulnerable. The campaign provides education, connectivity, and upliftment for these girls. It creates safe spaces for them to study, organizes against child marriage, and gives them access to resources that can change their lives.
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One key development that came out of the crisis was a major effort by Nike to help break the cycles of poverty in the poorest parts of the world. Partnering with the United Nations and other corporations, we created the Girl Effect — a massive global campaign to educate, connect, and lift up young girls. Why girls? Because the academics, and our own hearts, told us that helping the most vulnerable to thrive, i.e., young girls, would help everyone. The campaign creates safe spaces for girls to study, organizes against child marriage, and gives girls access to the resources that can change their lives.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s ...
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