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The ICE method is a prioritization technique used in growth hacking. ICE stands for Impact, Confidence, and Ease. Each idea is scored based on these three dimensions. 'Impact' refers to the potential effect of the idea on the key metric or goal. 'Confidence' is about how certain you are about the impact and ease scores, and 'Ease' refers to the amount of effort required to implement the idea. The average of these three scores gives a single score for the idea, which can be used to prioritize it against other ideas.
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Now it's time to sort through the ream of ideas your team has generated. Expert growth hackers recommend using a method for prioritization called ICE. ICE stands for Impact, Confidence, and Ease. Give every idea scores based on each of these three dimensions, then take the average of the three-dimensional scores into a single score for that one idea.
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