Question
Integrating the Status Quo into your business narrative is crucial as it provides a comprehensive view of your strategic position. It helps you understand that all aspects of your business, including fundraising, marketing, sales, and strategy, may need modifications to address the alternative. This understanding might even lead you to rethink or alter your product or business model entirely. Although this process might seem daunting, it is more cost-efficient and easier than facing the long, slow death of disinterest.
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2. You will see your strategic position in an entirely new light – when you integrate the Status Quo into your narrative, it becomes clear that all parts of your business: fundraising, marketing, sales and strategy will need modification to address the alternative. In fact, this step may force you to rethink or alter your product or business model entirely. Smerklo says: "While this sounds daunting, it is a much easier and cost-efficient exercise to undertake as opposed to the alternative: the long, slow death of disinterest."
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