Download and customize hundreds of business templates for free
The marketing ideas in "This is Marketing" have significant potential for real-world implementation. The book emphasizes the importance of empathy and service in marketing, suggesting that marketers should act more like farmers than hunters, nurturing and growing their audience over time. This approach can be applied in various real-world scenarios, from small businesses trying to build a loyal customer base, to large corporations aiming to maintain their market share and improve customer satisfaction.
Question was asked on:
If you're lucky, there's a tribe out there that will listen to you; you don't own them, and they would probably survive if you went away, but you can still organize and lead them so that they would miss you if you left. The best marketers are farmers, not hunters. They plant, tend, plow, fertilize, weed—and repeat.
Asked on the following book summary:
How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
Download and customize hundreds of business templates for free
What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Plan presentation. Document your market analysis and marketing mix with this deck to put your organization on a focused course.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
“Do I understand my customers? Do I address their full experience? Do I have the right talent?” The Marketing Mix concept was developed to address these questions. Use our Marketing Mix presentation to plan a successful product offering, execute marketing initiatives, and increase customer satisfaction and company revenues.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based Marketing (ABM) presentation provides the tools to create highly targeted, personalized campaigns that win over the most important accounts.