The principles laid out in The Ride of a Lifetime have significant potential to be implemented in real-world scenarios. These principles, which include embracing change, operating with integrity, and making tough decisions quickly and decisively, are universally applicable in the business world. For instance, the principle of integrity was demonstrated when the CEO of Disney, Robert Iger, made a swift decision to cancel a popular show due to controversial remarks made by its star. This shows that these principles are not just theoretical but can guide real-world business decisions.

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The principle of integrity challenges existing paradigms or practices in the field of business by demanding honesty and transparency in all operations, even when it's not commercially or politically beneficial. It requires businesses to make tough decisions that uphold their core values, even if it means sacrificing short-term gains. For instance, a company with high integrity would not hesitate to cancel a highly-rated show if its star makes offensive remarks, as it prioritizes doing what's right over commercial success.

The case of Roseanne Barr is a prime example of how business decisions can be influenced by ethical considerations. When Roseanne Barr, the star of the show 'Roseanne', made offensive remarks, the CEO of Walt Disney Company, Robert Iger, made a swift decision to cancel the show, despite its high ratings. This decision, although not commercially beneficial, was made to uphold the integrity of the company. It sends a strong message that businesses should not compromise their values for commercial success. This case also highlights the importance of swift and decisive action when dealing with controversies. It shows that businesses should be prepared to make tough decisions when their values are at stake.

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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principle...

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