Question
Purpose maximization, as discussed in Daniel Pink's book 'Drive', has the potential to significantly transform businesses and the world. It can reinvigorate businesses by aligning their goals with a higher purpose beyond just profit-making. This can lead to increased motivation and engagement among employees, leading to higher productivity and innovation. On a larger scale, purpose maximization can remake our world by encouraging businesses to take on social and environmental responsibilities, thereby contributing to sustainable development.
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In 2009 students in Harvard Business School's MBA program created the "MBA Oath," a code of conduct in which students pledge fealty to causes above and beyond the bottom line. Today, more than 300 educational institutions around the globe have embraced the MBA Oath. They recognize that purpose maximization has the potential to reinvigorate our businesses and remake our world.
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