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The purpose of grouping players in a strategic group analysis map is to identify and understand the competitive landscape in a particular industry. It helps in understanding the strategic positions of different players in the market, their strengths and weaknesses, and how they compete with each other. This can be useful for identifying opportunities and threats, and for making strategic decisions.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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