Question
The Cold Start Problem is highly relevant to contemporary issues in networked businesses. It refers to the initial challenge that networked businesses face when they launch a new product or service. The value of these businesses is often derived from the network of users. However, attracting the initial user base can be difficult because the product or service is not valuable until a sufficient number of users are onboard. This problem is particularly prevalent in today's digital economy where many businesses operate on a platform model. Overcoming the Cold Start Problem is crucial for these businesses to establish their network and start delivering value to their users.
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When there's a battle between networks, it is the networks themselves that are up for grabs. To compete over the hard side is when a network directs its resources towards the defense of (or attack of) the highest-value-additive part of the network. An example of this was when Uber entered a fierce competition over drivers with the likes of Lyft and Sidecar.
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