What is the role of empathy in a business pitch?

Empathy plays a crucial role in a business pitch. It allows the presenter to connect with the audience on a deeper, emotional level. By appealing to the general human condition, the presenter can make the audience empathize with their vision, making the pitch more compelling and relatable. This can be achieved by sharing a real story, especially one that stems from personal experience or hardships. Even if the origin story doesn't come from a profound personal experience, it's important to appeal to the audience's empathy to make a successful pitch.

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Now, this company overview slide should tell investors who you are as a company. Include a founding story, as well as an easy-to-digest mission statement to solidify the value proposition from before. Remember: Your pitch isn't about how impressive the technicalities are, but how well your story flows. A lot of business ideas did come from personal experience and personal hardships, so a real story is never a bad thing. But if your origin story didn't come from some profound personal experience, you should still appeal to the general human condition in your pitch so people can empathize with you and your vision. (Slide 7)

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Ultimate Pitch Deck (Part 4)

Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...

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