What is the role of 'intrapreneurs' in Intuit's 'lean start-ins'?

In Intuit's 'lean start-ins', the role of 'intrapreneurs' is to come together from different departments of the company to learn about applying rapid experimentation to developing new products, services, and business models. These 'intrapreneurs' are essentially internal entrepreneurs who are given the freedom and resources to develop innovative solutions within the company. They play a crucial role in driving innovation and fostering a culture of continuous learning and improvement.

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Intuit hosts multi-day "lean start-ins" that bring "intrapreneurs" together from different departments of the company to educate them about applying rapid experimentation to developing new products,services and business models. Kimberly-Clark has one-day "expert acceleration sessions," in which outside "thought leaders" share their wisdom with business teams to bust mental models and build new strategies. Whirlpool uses a network of innovation mentors, loaded with innovation tools and guidance to support business teams focused on challenging market "orthodoxies."

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Innovation Management

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