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MRR (Monthly Recurring Revenue) at risk plays a crucial role in managing key accounts. It helps Key Account Managers (KAMs) identify the accounts that are at risk of churn or reduction in revenue. By monitoring MRR at risk, managers can prioritize their efforts towards the accounts where the most value is at stake. This allows them to take proactive measures to improve client satisfaction and reduce the risk of revenue loss.
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As KAMs know, onboarding an enterprise client is an important process. Managers can survey clients as to their satisfaction scores to assess where improvements can be made. The accounts and MRR at risk help Managers determine where the most value is at stake. Accounts at risk are listed by importance and the length of time they're in the queue, though managers can edit this to whatever quantifiable KPI is best to track their client's risk level. (Slide 24)
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