What is the role of personal desires and societal perceptions in our ability to save according to The Psychology of Money?

According to 'The Psychology of Money', personal desires and societal perceptions play a significant role in our ability to save. Our ability to save is largely within our control and is influenced by our personal desires. If we desire less, we can spend less, thereby increasing our ability to save. Societal perceptions also play a role as our desires can be influenced by societal norms and expectations. If we do not care about what others think, we can desire less and thus save more. Additionally, saving gives us flexibility and control over our time, which is an unseen return on wealth.

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Fourth, people's ability to save is more in their control than they might think. You can spend less if you desire less, and you can desire less if you don't care what others think. Fifth, there's no need to have a specific reason to save. Something that's going to need money is seldom going to be anticipated. Sixth, flexibility and control over your time is an unseen return on wealth. Savings give the ability to control your own time. Lastly, that return is more and more important. Being able to be flexible and control time makes it easier to compete in an increasingly competitive market.

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The Psychology of Money

How should investors manage the inevitabilities of risk? What are the most powerful wealth-building tools that require little technical skill? How do ...

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