Price and quality play a crucial role in brand positioning. They help in differentiating a brand from its competitors and establishing its place in the market. A high-quality product with a high price can be positioned as a premium or luxury brand, while a lower-priced product with decent quality can be positioned as a value-for-money brand. It's important to align the brand's perceived quality and price with its target audience's expectations to successfully position the brand.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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