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The threshold line in product management represents the minimum level of functionality a product must have to meet customer expectations. It serves as a baseline for product development, ensuring that the product meets the basic needs of the customers. Any feature below this line would be considered inadequate, while features above it add value or excitement for the customers.
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The threshold line is the baseline level of functionality a product requires to meet a customer's expectations. The performance line indicates a product meets expectations and is satisfying. The excitement line measures products that not only meet a product's basic needs but add an additional layer of magic. As a PM, you can use the Kano Diagram to decide between features that add value vs excitement for customers.
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How do you take your product management to the next level? Due to popular demand, we've expanded our Product Development Toolkit to include more tools...
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