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Touchpoints in the Customer Journey Maps presentation are all the places on your company website that allow customers to interact with your brand. They are used to list out all the ways your customers and prospects are currently interacting with your brand, as well as the ways you believe they should be interacting if there is no overlap. This can include your website, social channels, paid ads, email marketing, third-party review sites or mentions, and any other way in which your customer might come across your brand online.
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Touchpoints are all the places on your company website that allow customers to interact with your brand. List out all the touchpoints your customers and prospects are currently using, in addition to the ones you believe they should be using if there is no overlap. Beyond your website, look at social channels, paid ads, email marketing, third-party review sites or mentions and any other way in which your customer might come across your brand online.
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Optimize revenue from your leads with our Customer Journey Maps presentation. Use this deck to draw out and visualize complex customer experiences and...
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