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Customer interaction is crucial in growth hacking strategy as it helps in closing the gap between an idea and its implementation. It allows for early feedback and insights from customers, which can significantly influence product development and marketing strategy. This interaction happens as early as possible in the process, impacting everything from product development to marketing strategy. It helps in finding the right growth hack and steering the strategy in the right direction.
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The growth hacking lessons readers can learn from the Zappos story is not just that the hacking methods work. It's also that one of the quickest ways to get the growth hacking strategy rolling in the right direction is by finding a way to close the gap between an idea and customer interaction. This is the key to finding the right growth hack. Too often, an idea is put into motion long before any customer interaction occurs. With growth hacking, that interaction happens as early as possible in the process and impacts everything from product development to marketing strategy.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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