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Persistence in product marketing is crucial as it helps in maintaining a consistent brand presence and reaching out to potential customers. It involves repeated and consistent efforts to promote a product, which can lead to increased brand awareness, customer engagement, and ultimately, sales. Persistence can also help overcome initial resistance or indifference from potential customers, as illustrated in the content where repeated calls led to a significant sale.
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"For my 10X Growth Con 2 in Las Vegas, I created 1,023 tweets, 26 YouTube videos, 198 emails and countless Instagram posts. Some think that's excessive, but 9,000 people showed up. I called one guy back after he told me to never call again. He was outraged and hung up. The next day, I called again and he bought a $10,000 ticket."
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Following our book summary of Escaping the Build Trap, our Product Launch deck helps you launch a new product successfully. Use this presentation to g...
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