Technology plays a crucial role in competitive strategies as it can provide a competitive edge to businesses. It can help in improving efficiency, reducing costs, enhancing product quality, and enabling innovation. Technology can also help in expanding the reach of businesses by enabling them to offer their products or services online, thereby increasing their geographic coverage. Moreover, technology can also be a source of differentiation, helping businesses to stand out from their competitors.

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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.

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Competitive Strategies

Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...

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