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A vision and a mission are essential for a company as they provide direction and purpose. The vision statement is a future-oriented declaration of the organization's purpose and aspirations. It's what the company aspires to become, to achieve. It's about what impact the company will have on the world. The mission statement defines the present state or purpose of an organization. It's about why the company exists, what it does, and who it serves. Together, the vision and mission statements provide a direction for the company's employees and help them understand the purpose behind their work. They also assist in decision-making processes and establishing the company's overall goals.
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The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for its practical advice on warfare, the lessons here...
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Generals understand the importance of arriving for battle first. When an army can get to the battlefield before their opponent, they have some distinct advantages. They are able to prepare, both physically and psychologically, for the battle to come to them. When the enemy arrives, they are tired from the journey and then must face an opponent who is rested and ready.
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