What is the visionary approach in strategy and when is it most effective?

The visionary approach in strategy is a method where a company seeks to disrupt or reshape its industry. It is most effective when the industry has high growth potential but is plagued by unsatisfied customers and few regulations. This approach is also suitable when the industry is ripe for disruption or can be reshaped by an individual firm.

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Ready to change the world? Then the visionary approach might be for you. Employ this strategy when your industry is ripe for disruption or can be re-shaped by an individual firm. It can also be appropriate if your industry displays high-growth potential but suffers from unsatisfied customers and few regulations.

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