Download and customize hundreds of business templates for free
One of the key lessons from RIM's approach to competing with the iPhone is the importance of understanding and meeting customer needs. RIM tried to combine the popular touchscreen feature of the iPhone with their signature keyboard approach, but this did not resonate with customers as expected. Another lesson is the importance of realistic timelines and goals. RIM's engineering team was given a deadline of 9 months to develop the iPhone challenger, which was not feasible. This highlights the need for effective project management and realistic goal setting. Lastly, the case of RIM underscores the importance of unity and alignment within the team. The lack of enthusiasm and agreement among the senior team members could have contributed to the unsuccessful launch of the BlackBerry Storm.
Question was asked on:
It was August 2007, and wireless carrier Verizon was up against a wall. It needed an answer to the iPhone. Since AT&T still had exclusivity on iPhone sales, Verizon had approached RIM. They were eager to hear what Lazaridis was dreaming up next. Lazaridis introduced them to his vision for the iPhone challenger. It would be called the "Storm." The concept for the BlackBerry Storm was a hit – one giant touchscreen that was still able to "click." It would marry the alluring glass touchscreen so popular with the iPhone with the BlackBerry's signature keyboard approach. When Lazaridis shared his vision with his engineering team, however, he was not met with the same enthusiasm. He had given them a deadline of 9 months, and many of the members of his senior team said it wasn't possible.
Asked on the following book summary:
The Kodak of smartphones, RIMs rise and fall, is an epic tale of how relationships, patents, lack of unity, and the wrong strategic plan led to the fa...
Download and customize hundreds of business templates for free
Ensure that your business continues to thrive under unfavorable conditions with our Business Continuity deck. This presentation includes practical frameworks to help you perform better impact assessment, risk management, prevention and recovery strategies, and many more.
To understand your organization's position and the elements that influence its capability to carry through changes, use our McKinsey 7S presentation. With this framework that's been around for 50 years, identify the weakest links in your venture’s processes, improve performance and maintain alignment with maximum efficiency.
Have you ever wanted to run a project like Elon Musk? What about the ability to predict a project’s success like a financial analyst at Goldman Sachs? Here are the ultimate project management tools to ensure success from the very start. You’ll gain how to calculate a project's IRR, conduct Monte-Carlo analysis to evaluate risk, manage teams with RACI matrix, present a project charter, track progress with dashboards and Gantt charts, and do it all again, but better, with a post mortem survey.
Is your business eyeing a new market? Use our Market Entry Strategy presentation template to discover if an expansion investment is worth it. Whether you want to enter a new geography, new sector, or new demographic, a strong market entry strategy is required to plan out the likelihood of success vs the cost of failure.