If Google stopped worrying about losing its culture, it could potentially lead to complacency and stagnation. The constant concern about preserving its culture keeps the company vigilant and proactive in maintaining its innovative and dynamic environment. Without this concern, Google might lose its unique identity and competitive edge, which could impact its ability to attract and retain top talent, and ultimately affect its overall success.

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A sense of dissatisfaction contributes to the preservation of Google's culture by keeping everyone vigilant. This constant, creeping sense of dissatisfaction creates a paranoia about losing the culture, which in turn ensures that everyone is always striving to protect and maintain it. It's a mechanism that keeps the company on its toes, always looking for ways to improve and evolve while preserving the core values and principles that define its culture.

Google uses several strategies to maintain its unique company culture. One of them is fostering a sense of constant paranoia about losing the culture. This keeps everyone vigilant and proactive in preserving the culture. Another strategy is maintaining a creeping sense of dissatisfaction with the current culture. This dissatisfaction drives continuous improvement and evolution of the culture. Google also values transparency, open communication, and employee empowerment, which are key to its culture.

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Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock, Google’s innovative Senior Vice President of People Operations, offers his best answers...

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