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A company might face several obstacles when trying to implement new technologies in the military. These could include regulatory hurdles, such as the need for FDA approval in the case of medical devices, resistance from traditionalists within the military, logistical challenges, and the need to prove that the new technology is reliable and effective. To overcome these obstacles, the company could work to ensure that they meet all necessary regulatory standards, engage in lobbying efforts to gain support within the military, invest in thorough testing and development to ensure the reliability and effectiveness of their technology, and develop a strong case for the benefits of their technology over existing methods.
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Theranos was attempting to get the military to use its technology. When Elizabeth met James Mattis, the head of US Central Command, she spoke of how Theranos's instant testing could save lives on the battlefield. Intrigued, he asked his staff to consider a field trial for Theranos devices. However, the military realized that it could not deploy Theranos devices as they had not been approved by the FDA. A compromise was worked out. Theranos's tests would not be used for wounded soldiers. Instead, the devices are used to confirm the results produced by regular testing methods. However, by the time General Mattis retired in 2013, Theranos had not even begun the study.
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Learn why and how a $9 billion dollar company vanished in a few weeks. The story of Theranos is the Silicon Valley equivalent of the Enron scandal rep...
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