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There are several fast food companies that have launched successful marketing campaigns. For instance, McDonald's 'I'm Lovin' It' campaign is one of the most recognizable in the world. Similarly, KFC's 'Finger Lickin' Good' campaign has also been very successful. Subway's 'Eat Fresh' campaign helped to position the company as a healthier alternative in the fast food industry. Wendy's 'Where's the Beef?' campaign from the 1980s is still remembered today. These are just a few examples of successful marketing campaigns from fast food companies.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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