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What potential obstacles might companies face when applying the economic theories presented in Freakonomics, and how could they overcome them?

Companies might face several obstacles when applying the economic theories presented in Freakonomics. Firstly, the theories are based on statistical data, which does not always explain individual behavior. This could lead to incorrect assumptions and strategies. Secondly, the theories might not be applicable to all industries or situations. Lastly, implementing these theories might require significant changes in company culture and operations, which could face resistance. To overcome these obstacles, companies could ensure they understand the limitations of the theories and apply them judiciously. They could also invest in change management strategies to facilitate the implementation of these theories.

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Freakonomics shows how incentives, information asymmetry, and other economic theories impact culture in ways beyond economics, including why people cheat and why names are important. However, at the end of the book, the author points out that statistical data does not always explain how people behave. He describes two children: the first grew up with an abusive father in a poor black community; the second grew up in a loving upper-class white community. Contrary to expectations based on the data, it was the first child who grew up to be very successful, becoming renowned Harvard economist Roland Fryer. The second child grew up to be Ted Kaczynski, the "Unabomber."

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