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Companies might face several obstacles when implementing a rapid prototyping approach. These include resistance to change, lack of understanding of the process, and fear of failure. To overcome these, companies can ensure proper training and communication about the benefits and process of rapid prototyping. They can also foster a culture that encourages experimentation and accepts failure as a part of the learning process.
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This invaluable feedback and the willingness to take new and different approaches for their existing product and brand, LEGO found themselves back in business. They eventually implemented a process of rapid prototyping to keep the momentum going. David Gram, head of marketing at Lego's Future Lab, describes this new approach: "We only develop the few key features that are really needed. A typical engineering mistake is wanting to invent all the things the product might consist of in one go … we throw that into the market and get feedback from consumers."
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A tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for a...
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