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Companies might face several obstacles when trying to shift their mindset and products towards a blue ocean. These include resistance to change from employees, lack of understanding or knowledge about the blue ocean strategy, financial constraints, and fear of risks associated with venturing into unexplored markets. Additionally, companies may struggle to identify the right value innovation that can create a new market space. It's also important to note that not all blue ocean strategies can be successful, and there is always a risk of failure.
Question was asked on:
After delving into the details of a Buyer Utility Map and considering the total demand landscape, the company team realized that two facts that the industry considered a given were actually significant pain points for customers: that the best tasting fries had to be fried, and that this had to entail lots of oil. Field work with customers revealed significant concerns: the process of frying is inherently risky; lots of oil is expensive to buy and store; cleaning the machines is aggravating; and disposing of the used oil is a problem.
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Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...
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