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Other companies might face several obstacles when trying to innovate like McDonald's. These could include resistance to change, lack of resources, and lack of a clear vision or strategy. Overcoming these obstacles requires a strong leadership that can drive change, adequate investment in innovation, and a clear strategic direction. It's also important to foster a culture of innovation where employees are encouraged to think creatively and take risks.
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The successful collaboration of entrepreneurship and innovation is evident in the story of McDonald's. The great success of this fast-food giant is the result of the company's desire to create a better customer experience. By identifying areas where processes could improve and provide better value for their clients, McDonald's revamped the entire concept of fast food. By changing the whole process, from the product itself to how it was marketed and sold, they were practicing innovation. There was no "aha" moment here, only the willingness to see things differently to find better and different opportunities to create new value.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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