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Sales projections played a crucial role in Tesla's survival and growth. In 2013, when Tesla was on the brink of going out of business, the sales team was able to exceed the sales projections. This led to a significant increase in the company's stock value, providing the much-needed financial boost for Tesla's survival and subsequent growth.
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When Musk took over in 2008, the future of Tesla and SpaceX hung in the balance. By Musk's calculations, he only had enough money to save one company. Rather than panic, Elon was able to keep his cool long enough for SpaceX to win a contract to become NASA's official supplier for the International Space Station. Another "Tesla might go out of business" occurred again in 2013. It was so bad that Elon had a handshake deal with Google for them to buy and save Tesla. That scenario never materialized because Tesla's sales team was able to beat projections, which sent the stock through the roof.
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Elon Musk's ascension has been described by experts as the fastest bout of wealth creation in history. So how did he do it? In this book, the inventor...
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