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Customer segmentation plays a crucial role in a customer-driven strategy. It allows businesses to categorize their customers into different groups based on various factors like demographics, behavior, and needs. This understanding enables businesses to tailor their products or services to meet the specific needs of each segment, thereby driving customer satisfaction and loyalty. It also helps in prioritizing the features that will help to achieve goals and keep customers happy.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.
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If you’re a product manager, project manager, or executive — you need to have a pulse on where your product is headed. Use this animated presentation ...
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