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Localization plays a crucial role in Uniqlo's marketing strategy. The company localizes its Facebook pages by country, allowing for easy customization of the content they promote by region. This strategy enables Uniqlo to run localized content simultaneously, catering to the specific needs and preferences of different markets. For instance, they can promote winter coats in Australia while advertising summer dresses in Macau at the same time.
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In the past few years, the Uniqlo clothing brand opened over 1,500 stores worldwide. According to Shutterstock, the company's secret lies in the fact that it takes creating content for its social media for the varied, growing markets worldwide very seriously. Thus, Uniqlo localizes its Facebook pages by country, which then allows for simple customization of the content they promote by region. "If the marketing team needs to spread the word about a promo on winter coats in Australia while running ads for its new line of summer dresses in Macau, it's easy to run that localized content simultaneously," Shutterstock notes.
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