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User acquisition plays a crucial role in solving the Cold Start Problem. When a networked product launches, it needs users to start the network and make the product valuable. Without users, the product would not be worth anything. Therefore, acquiring users is the first step in overcoming the Cold Start Problem.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. Think of Facebook, Slack, or Airbnb. So how do you start the very first network without a basis to work from? Andrew Chen, General Partner at Andreessen Horowitz, calls this the Cold Start Problem.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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