Download and customize hundreds of business templates for free
A small business can adopt several strategies from "Crossing the Chasm" to bridge the gap between early tech adopters and mainstream followers. Firstly, they can seed their product with technology enthusiasts and invite visionaries to interact with these enthusiasts to verify feasibility. This helps to create an early market. Secondly, they can agree to significant product modifications based on the feedback from these visionaries. This helps to adapt the product to the needs of the mainstream market. Lastly, they need to understand that early adopters and mainstream followers are two different markets with different customer profiles and purchasing behaviors. Therefore, they should tailor their marketing strategies accordingly.
Question was asked on:
To get the market started, the start-up with a breakthrough technology product seeds the technology enthusiast company with early copies and then invites visionaries to interact with technology enthusiasts to verify feasibility. When the visionary is convinced, and the start-up agrees to significant product modifications, the market unfolds. Technology enthusiasts and visionaries constitute the early market.
Asked on the following book summary:
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
Download and customize hundreds of business templates for free
Optimize revenue from your leads with our Customer Journey Maps presentation. Use this deck to draw out and visualize complex customer experiences and make sense of their stories at every stage, from initial awareness to long-term loyalty.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer acquisition strategy is more than just competing for attention. Use this Customer Acquisition deck to help get organized as you segment, prospect, qualify, and maintain high-value leads.
How to make products that customers actually want? This Customer Needs Analysis presentation allows business leaders and marketers to generate revenue growth by catering to the perfect customer. Use them to drive sales and keep customers coming back.
How to use market trends to bring in new business opportunities? This Market Research presentation provides tools that organize, present, and evaluate market insights that could lead to the next big ideas.