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To effectively highlight customer pain points in a pitch deck, start by painting a picture of the current marketplace and the specific problem your business is positioned to resolve. This sets the context and makes the pain point clear. Use data and statistics to back up your arguments, showing the scale of the problem and how your solution fits in. If you have a physical product, list potential distribution channels where your products will be sold, this can help to show how your solution is accessible to the customer. Use visual aids like video backgrounds and product mockups to enhance your delivery and make the pain point more tangible.
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Before you get into any business or technical details, paint a picture of the current marketplace and highlight the customer pain point that you're positioned to resolve. (Slide 4) Companies with physical products can list potential distribution channels where their products will be sold, whether it's a name-brand store, third-party retailer, or e-commerce website. (Slide 19) Back up your arguments with numbers. Use additional tools like our pro forma spreadsheets, KPI dashboards, video backgrounds, and product mockups to enhance your delivery. (Slide 39-59)
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How do you get the resources and support to take your business plan forward? Besides an epic idea that solves customer pain points, a solid investor p...
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