What strategies can be used to effectively launch and promote a digital product?

There are several strategies to effectively launch and promote a digital product. First, conduct market research or customer development to understand your customers' needs, wants, and pain points. This will help you develop a product that provides a valuable solution. Second, write a positioning statement that clearly defines who the product is for, what it does, and how it differs from similar products. This will help you target the right audience. Third, pitch your positioning to stakeholders in your company to ensure everyone is on the same page. If your team is excited about the product, it's a good sign that the product launch will go well. Lastly, plan your market strategy. This could involve building a funnel strategy or other marketing tactics.

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Get to know your customer – "market research" or "customer development" is key to learning about what your customers need, want and what their pain points are. Determine their goals, drivers and problems so you can develop and market a valuable solution. Write a positioning statement – some questions to consider and answer when writing a positioning statement are: Who is the product for? What does it do? How is it different from other similar products? Who is your target audience? Pitch your positioning – when your positioning statement is ready and polished, present it to stakeholders in your company so everybody is on the same page. "If your employees have a hard time buying into the product, your customers might as well. If your team loves it, that might be a great sign that the product launch will go well," the experts say. Plan your market strategy – to launch and promote your product, you need a roadmap. Some businesses prefer to build a funnel strategy, while others prefer the...

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Digital Product Release (Part 2)

Our Digital Product Release Part I presentation gave you everything you needed to present your new digital product. Now, Part II gives you all the cha...

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