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There are several strategies that can be used to improve workflows in product development. First, it's important to foster a collaborative environment where all team members, including designers, engineers, and researchers, are engaged from the earliest stages of the process. This can help to avoid misunderstandings and ensure that everyone is on the same page. Second, using research as a tool for innovation rather than just validation can lead to more creative and effective solutions. Third, implementing agile methodologies can allow for more flexibility and quicker response to changes. Lastly, using technology and tools that streamline the workflow can also be beneficial.
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What does that transformation look like in action? In May of 2015, Airbnb had a process problem. Designers had to wait on engineers to write code to visualize mockups on-screen, while engineers had to wait for researchers to validate a product, only to learn some of their fundamental assumptions were off. This approach used research as a validation tool and lacked true engagement between teams at the earliest stages of the process. Their product designers, engineers, and researchers operated in a functional capacity instead of a process-oriented one.
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How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in...
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