Music providers can attract subscribers by offering a service-level agreement that sits behind the product. This could include features such as exclusive content, personalized playlists, high-quality audio, offline listening, and no ads. They can also offer free trials to entice users to try out their service and see the value in subscribing. Additionally, they can leverage partnerships with other companies to offer bundled services, such as including a music subscription with a mobile phone contract.

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How can your company take advantage of the subscription-based model, the most dynamic growth sector of the economy? describes how companies from software-as-a-service to auto manufacturers, music providers to construction equipment manufacturers, are turning customers into subscribers by teasing out the service-level agreement that sits behind the product.

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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...

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