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Startups can use several strategies to overcome customer hesitation over price. Firstly, they can emphasize the value and benefits of their product or service, showing the customer why it is worth the price. Secondly, they can offer flexible payment options or discounts for long-term commitments to make the price more manageable. Thirdly, they can build strong relationships with customers, as trust can often overcome price concerns. Lastly, they can continuously improve their product or service based on customer feedback, thereby increasing its perceived value.
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Price is almost never the stumbling block to a sale. If a buyer hesitates over the price, they are not saying "this is too much money for me to spend," they are saying "this is too much money for this particular product." If the customer really wants the product, then money will be no object. In this situation, it is better to try to sell a more expensive product and judge the customer's response. In other words, always move up, rather than move down. Once a customer discovers a product that s/he loves, the price will not be a barrier.
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Everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relations...
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