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Domino's successful omnichannel brand management in 2020 was largely due to their focus on digital innovation and customer convenience. They integrated their ordering system across multiple platforms, including their website, mobile app, and social media channels, allowing customers to order from anywhere. They also implemented features like real-time order tracking and AI-powered chatbots to enhance the customer experience. Additionally, Domino's invested in their delivery infrastructure, ensuring fast and reliable service. This comprehensive approach to omnichannel brand management led to significant growth in their annual revenue.
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In 2020, Dominoes' focus on omnichannel brand management led the company to reach annual revenue of $14 billion while the largest franchise owner of Pizza Huts, NPC, filed for Chapter 11. The blog Strategy Story puts Domino's success in context like so: If you had invested $1000 in Dominos in 2004, it would have netted you a higher return than Amazon, Google, and Apple by 2020.
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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