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Netflix used several strategies to attract new audiences globally. One of the key strategies was launching an impressive localization program for local-language programming curation and content for viewers in different countries. This involved the strategic release of programming with localized subtitles, local languages, and dubbing. Additionally, Netflix started creating original programming in 17 different markets. This not only promoted content to the local customer base but also helped attract new audiences globally.
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To satisfy its ambition for global expansion, Shutterstock writes, Netflix had to launch an impressive localization program for the local-language programming curation and content for viewers in different countries. This move required the strategic release of programming with localized subtitles, local languages and dubbing. And recently, Netflix started creating original programming in 17 different markets, which helps not only promote content to the local customer base but also attract new audiences globally.
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Where to find new opportunities in an ever more competitive market? Use our Emerging Markets presentation to inspire expansion at the global level and...
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