What tools can be used to evaluate if a value proposition matches customer expectations and perception?

There are several tools that can be used to evaluate if a value proposition matches customer expectations and perception. These include customer interviews, surveys, focus groups, and A/B testing. Customer interviews provide direct feedback about the product or service. Surveys and focus groups allow for a broader range of feedback from a larger group of customers. A/B testing can be used to test different value propositions and see which one resonates more with customers.

Question was asked on:

For example, the product is "for freelance writers who have trouble getting clients to pay on time", the "software package tracks past-due payments and sends automated reminders so you can spend your time earning money..." (Slide 7) The extended value proposition is similar, except in this case, try to add a secondary sentence that covers why your product is different or better than other competitors with proof of the benefit to be delivered. (Slide 8)

Asked on the following presentation:

Value Proposition (Part 2)

How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...

file_save

Download free weekly presentations