What was the role of Robert Hunnicutt in the technological transformation of SPANX?

Robert Hunnicutt, as the Technology Project Manager at SPANX, played a crucial role in the technological transformation of the company. He recognized the limitations of managing the company's product design and factory collaboration with manual processes, particularly as the company experienced rapid growth. The increase in product line, staff, and factories necessitated a more efficient system. Thus, he led the implementation of Product Lifecycle Management (PLM), moving away from the traditional spreadsheet-based management, to better handle the flow of data and information.

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Before implementing PLM, SPANX managed the company's product design and factory collaboration with manual processes. Robert Hunnicutt, Technology Project Manager at SPANX, said: "We ran the business on spreadsheets, as is typical with young companies. But with our rapid growth, it became harder to manage information and the flow of data." He continued: "Our product line was growing tremendously, we added more staff, and the number of factories tripled within 12 months. We couldn't keep running our business on spreadsheets."

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