Question
According to Steve Jobs, the screen was the core essence of the iPad. He believed that all other features or buttons should not interfere with the screen's functionality. This design principle was part of the reason why Apple was able to create innovative products like the iPad.
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For years Jobs had been eager to show how tablets could be done right. He insisted that the screen was the core essence of the device, and everything else: a feature or a button, had to get out of the way. The iPad's reception was even more frenzied than the iPhone's. The Economist put him on its cover and the New York Times featured articles. He said, "The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts." Within nine months of launch, Apple had sold 15 million iPads.
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