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The key factors that led to the downfall of RIM (Research In Motion) include a lack of innovation, inability to keep up with market trends, and poor strategic decisions. RIM failed to adapt to the changing market dynamics with the advent of smartphones like iPhone and Android. They stuck to their traditional design and business model, which eventually became outdated. Additionally, strategic mistakes like the poorly designed Inter@active 900, also known as the Bullfrog, further contributed to their downfall.
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RIM first responded by launching the Inter@active 900, also known as the "Bullfrog" internally due to its clunky and poor design. Early users, however, were taken with the device despite its aesthetics, after experiencing its convenience and utility. If design could be improved, they were convinced the product would become a game-changer. Lazaridis made the crucial decision to bring the design of the next generation "Bullfrog" in-house, whereas previously it had been contracted outside of RIM.
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The Kodak of smartphones, RIMs rise and fall, is an epic tale of how relationships, patents, lack of unity, and the wrong strategic plan led to the fa...
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